Case studies / Evento

Transforming Event Management for Evento

Evento identified a clear market gap: across Europe, thousands of sports associations, governing bodies, platforms, and agencies were still managing registrations and payments through outdated, manual processes. To bridge this, Evento partnered with Square1 to create a modern, scalable, and secure white-label platform that enables organisations to fully digitise operations while earning revenue on every transaction. Developed by teams in Alicante and Dublin, the platform unites payment processing, registration management, and on-the-day tools into one streamlined solution—empowering organisations to deliver a fully branded events experience to their network.

Evento Logo
Ireland/Spain
Meet Evento

Evento is a B2B SaaS white-label platform designed to simplify event management for sports, creative, and community organisations — as well as the associations, governing bodies, and agencies that serve them. Square1 was brought on to bring this vision to life: to design and build a scalable platform that empowers organisations to offer their own fully branded event solutions, enabling their networks to manage everything from sign-ups to payments and check-ins — while generating revenue on each transaction.

The solution needed to be mobile-first, intuitive, and secure — catering to a diverse user base that includes both non-technical event organisers and large-scale administrators. Our team delivered a full-stack web application built with Laravel and integrated with Stripe Connect, offering flexible pricing, customisable registration flows, real-time reporting, and automated communications. Today, Evento continues to expand its reach, providing white-label platforms that support organisations across multiple sectors — all powered by the technology we developed.

Evento
Company Overview

Evento is a technology company based in Ireland with offices in Spain, France, and the UK, offering a cloud-based, white-label event management solution for associations, agencies, and organisations. They operate in the grassroots sports and recreation sector, as well as creative and community spaces, where digital adoption has historically lagged due to limited budgets and technical expertise.

Recognising a recurring problem — manual processes, lost revenue, and poor user experience — the founders saw an opportunity to meet a growing demand. With rising expectations for cashless transactions, online registrations, and GDPR-compliant data handling, organisations needed a reliable platform to manage these operations end-to-end.

Evento partnered with Square1 to build a system that could be offered under an organisation’s own brand and monetised via transaction fees, unlocking long-term growth potential. Their ambition was to scale across markets and sectors, offering a solution that matched the professionalism of much larger organisations while remaining accessible and cost-effective.

Evento event management overview
The Challenge

Evento approached Square1 with a clear vision: to launch a digital-first, scalable platform that would allow organisations to offer their networks a fully branded, professional, and user-friendly system for managing registrations and payments. Their business model depended on creating a solution that could not only meet the operational needs of clubs and organisers but also generate revenue for the parent organisation on every transaction processed.

The challenge was to build a platform robust enough to handle real-time payments, varied user permissions, and flexible pricing — yet intuitive for non-technical event organisers. It also had to be mobile-responsive, multilingual, and fully GDPR compliant.

The system needed to support a growing ecosystem of events, from summer camps to weekly classes, with built-in features like custom registration questions, discount codes, branded event pages, automated emails, and on-the-day check-in tools. Above all, it had to be scalable and secure, with full control over payouts and reporting — enabling Evento’s clients to grow their operations without increasing their administrative burden.

Evento the challenge
The Solution

Square1 designed and built a full-featured, white-label web platform with a secure backend and Stripe Connect integration to power payments at scale. Crucially, the system includes a super-admin layer, giving parent organisations full visibility and control over all connected accounts, transaction fees, and payouts.

The platform offers:

  • Mobile-friendly, fully branded registration pages with customisable forms and multilingual support.
  • Secure payment collection via Stripe, supporting Apple Pay, Google Pay, and major card payments.
  • Flexible payout management, enabling daily, weekly, or monthly bank transfers.
  • On-the-day organiser app with QR-code check-ins, attendee profiles, and guardian contact information.
  • Custom discount codes and add-ons, giving organisers full control over pricing and promotions.
  • Automated branded email communications for a seamless end-to-end user experience.
  • Intuitive dashboards for tracking attendee status, managing emails, and exporting data.

The backend is built on Laravel with a modular architecture, making it easy for Evento to launch and scale new white-label versions or adapt to different sectors without major redevelopment. Stripe’s KYC tools further streamline compliance and onboarding for organisations accepting payments, ensuring a secure and efficient setup process.

Evento solution
Implementation

Development was led across Square1’s offices in Alicante and Dublin. The Dublin team focused on UX design, frontend development, and mapping the client and end-user journey, while the Alicante team handled backend infrastructure, Stripe Connect integration, and GDPR/data compliance.

Working in agile sprints, our teams delivered a functional MVP within months, prioritising high-impact features such as branded registration flows, secure payments, and core event management tools. Continuous deployment and automated testing pipelines were implemented from the start to maintain speed, stability, and quality.

Stripe’s API enabled flexible onboarding for organisations and seamless payment routing, supporting Evento’s white-label super-admin model. Early adopters participated in pilot testing, providing feedback that directly influenced refinements to the check-in process, event duplication workflows, and parent/guardian communication features. This collaborative approach ensured the platform was both technically robust and market-ready from day one.

Evento implementation
The Result

Since launch, Evento has:

  • Successfully deployed white-label platforms for sports organisations, clubs, and associations across multiple countries.
  • Enabled organisations to reduce manual admin by up to 70% while streamlining digital payment collection.
  • Delivered faster payouts through Stripe’s customisable schedules, improving cash flow for end clients.
  • Supported high user engagement with fully branded communications and automation tools.
  • Provided a scalable, revenue-generating platform that requires minimal direct support thanks to its self-service design.

The platform’s flexibility has been proven across a wide range of activities — from summer camps and weekly training sessions to dance workshops, sailing events, and community programmes. Today, Evento powers multiple successful white-label versions, including Camps for Clubs and ClubZap in the sports sector, and Apúntate for social and community activities. Football associations, as well as public- and private-sector event organisers, are now running their own branded versions of Evento, extending its reach and impact.

With its strong foundation, Evento continues to scale, expand its white-label offerings, and introduce new features that further enhance its value for organisations and their networks.

Evento result

Looking to build your own digital platform for registration or payments?

Let’s talk. Square1 works with founders and organisations to design and develop custom web platforms that are scalable, secure and built for growth. [email protected]